Pick a lane. The bot matches tempo, answers from the knowledge base, and hands off to a human when it's stuck — no forms, no friction.
The bot pulls from these same pages. Hand the links to reps who need to see it all at once.
Common pre-sale questions, answered by product line and deal stage.
Who owns what. Escalation targets, team leads, support functions.
Quick-hit cheatsheet — warranties, install requirements, common objections.